ABOUT

Straight To Hell is the brainchild of Joshua Nielsen McConnell, our story's unique character who's been involved in the punk rock and rock 'n roll community for more years he's been alive than for years he hasn't. When Joshua was ten years old, he walked by a tough looking teenager wearing a mean looking black leather jacket. Understanding what this ruffian on the street was about, Joshua asked his mom if he too could have a leather jacket. His mom, of course, put a halt on that plan. Well, moms of the world, times change. Discovering underground music and fashion during the early nineties in Chicago and learning the independent lifestyle and rock 'n roll attitude was something he'd been living since he was a child but with no name or direction, led our anti-hero to the work he loves today. Never feeling like it's work, Joshua owns and operates his ten-year-old business rooted firmly in down-to-earth subculture morality. He continues to design clothing with his signature touch of authentic rock 'n roll aesthetic and attitude. He explains, "When you're wearing your perfect leather jacket, it becomes part of you, it helps define you. It's not some seasonal, trendy piece of clothing you ditch the next year. It is you, and you are it, and together you have stories to tell." Straight To Hell is a glimpse inside Joshua's ever active mind.